Your organization’s name and tagline are often the first things prospects see or hear about you. So we like to ask whether your name represents you well? Does your tagline describe what you do? Are both “on brand,” memorable, and do they differentiate you from competitor schools or organizations?
If your brand is a candidate for a new name and/or tagline, Doing Good Marketing will work with you to create an ideation process that is engaging, highly creative, and inclusive of your broad community. Change is hard, and we believe engaging your community in the process can go a long way to creating buy-in when the time comes to make that change!